Rubbermaid DuraLite Bakeware Product Launch
Digital content and marketing assets for the eCommerce product launch of Rubbermaid DuraLite Bakeware. The launch included a feature video, lifestyle product photography, organic and paid social assets, email, and enhanced content for product display pages.
VIDEO
ROLE: Director & Category AD
Cinematographer: Jason Montalvo
Studio ADs: Alex Uhlig & Eddie Gallegos
Food Stylist: Maggie Ruggiero
Producers: Jessica Imperato & Michelle Kornelli
Editor: Melissa Marcus Motion GFX: Krzysztof Pac
Copywriter: Rebecca Turner
SOCIAL TEASER CAMPAIGN
ROLE: Art Director & Design
Digital Designer: Lisa Ervin
EMAIL & PRODUCT DISPLAY
ROLE: Art Director & Design
Digital Designer: Lisa Ervin
PHOTOGRAPHY
ROLE: Art Director
Photographer: Michael Troast
Studio AD: Alex Uhlig Food Stylist: Judy Kim
Producers: Jessica Imperato & Michelle Kornelli
Retoucher: Jesse Untracht-Oakner
